Pure Human
The ‘Pure Human’ project is positioned in the industry as an early adopter and shaper of the values that the luxury industry is acquiring by intersecting with biology. The new values derive from the shift of interest in the bio-engineering field where the open source access of biological information is becoming far more restrictive. Exploiting the current legal structure surrounding the tissue engineering technology the project showcases the potential commercialization of the human body and the ability of big corporation to obtain ownership over an individual’s genetic information.
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