Anjan Cariappa M M-Saving Millions of Lives On The Road! Concept Warning System

At Design Interviews

(Excerpt) Interview with Anjan Cariappa M M : Frank Scott: What is the main principle, idea and inspiration behind your design?. Anjan Cariappa M M : The idea for the concept came as a literal 'flash' while driving on the highway one day. This set me thinking as to how such a simple concept has been overlooked for so many years of the automobile. I was excited about the number of accidents that could be prevented with this simple system. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Anjan Cariappa M M : What got me seriously involved in the development of the concept is its ability to save lives. What could be more inspiring! I studied available data of rear end collisions and it was alarming. I thought that if this simple device could prevent just a fraction of these accidents it would be well worth it. I also see a lot of commercial potential for this concept since I am looking at targeting every automobile on the planet in the long run. .Frank Scott: What are your future plans for this award winning design?. Anjan Cariappa M M : I am looking at a three prong approach. First, I am trying to get a mandatory tag for the system. This is akin to the seat belt and air bag. My second approach is to collaborate with OEMs and the third is to approach individual auto makers. I am already working on this and have made some inroads into all three areas. .Frank Scott: How long did it take you to design this particular concept?. Anjan Cariappa M M : It took a few days to design and develop a prototype. Considerable time and effort has gone into the promotion of the product. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Anjan Cariappa M M : Like my other products, I intend to license this product to companies interested. This is the business model of my company Muckati, which is into concept and Intellectual Property development. We have already developed many other IPs in areas as diverse as media, automobiles and medicine. .Frank Scott: How did you come up with the name for this design? What does it mean?. Anjan Cariappa M M : PACA aptly stands for Predictive Alerts for Collision Aversion. .Frank Scott: What is the most unique aspect of your design?. Anjan Cariappa M M : It's simplicity, low cost and super effectiveness! The philosophy of my design is "Keeping something simple is the most complicated". And then, this is an Active Safety System. A system that prevents accidents rather than reduce damage once the accident occurs I feel is more relevant and need of the day. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Anjan Cariappa M M : Yes! We have done a lot of testing using real world conditions and also on simulators. Various studies are being conducted to further prove the effectiveness of PACA-brake. In one of the studies, the test subjects were shown a video of a car driving on a highway but were not told anything about PACA-brake or its working. After an average of three deployments of the pre-warning of PACA-brake (Orange blinking lights before the red stop light) every test subject recognized that the orange blinking was a prelude to the red light or that the vehicle was slowing down. This possibly is due to the exposure of people to existing warnings li.[ End of Excerpt: Read complete interview with Anjan Cariappa M M on Saving Millions of Lives On The Road! Concept Warning System at ]

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