ToyBox is designed to provide play opportunities to the world's most venerable children. Through the innovative re-appropriation of existing cardboard aid packaging, ubiquitously used by charities to distribute relief aid to disaster hit areas in the BoP (Bottom of the Pyramid), ToyBox provides opportunities for both play and education. In this way, adopting a design-driven approach, ToyBox alters the meaning of an aid carton, from purely utilitarian, expendable cardboard box to an opportunity for engagement, play and discovery.
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